Marketing Glossary
Comprehensive dictionary of digital marketing terms, acronyms, and definitions. Your guide to understanding marketing jargon.
SEO
SEOSearch Engine Optimization - The process of improving website visibility in search engine results.
PPC
PPCPay-Per-Click - An advertising model where advertisers pay each time a user clicks their ad.
CTR
AnalyticsClick-Through Rate - The ratio of users who click on a specific link to the number who view it.
Conversion Rate
AnalyticsThe percentage of visitors who complete a desired action on your website.
ROI
BusinessReturn on Investment - A measure of the profitability of an investment relative to its cost.
SERP
SEOSearch Engine Results Page - The page displayed by search engines in response to a query.